Next, we’ll work with your data teams to better understand your member demographics – where they live, what languages they speak, etc. Additionally, we’ll study publicly available data for the population as a whole to better understand what will resonate with them – Ex. What tv shows perform best? What’s the most popular sports team? What kind of music is popular? 

Once we’ve selected our topics and personas, we’ll bring in our clinical team to draft an outline of our scripts. We’ll ensure that the content we are presenting is medically accurate and meets your internal guidelines.

Next we pass our outlines to our scriptwriters to align the scripts with our personas or characters to give our content life. Most health-focused agencies fail to make an impact because the content is created solely by health professionals. We take a more human-oriented approach and present topics in a way that is designed to elicit emotion and subsequently take action.

Now the real fun begins and the content starts coming to life. This is where we start selecting our actors and scouting locations for filming. We have access to locations all over the country and can ensure we’ll have fantastic settings for production.

Now you have the stories to motivate your members to start doing what needs to be done to improve their health. Content is hosted and distributed on the App. If you’d like to distribute your exclusive Persona content through your own channels, you’re welcome to do so.